Nini Sum x Adidas
‘Women In Power‘ Sportswear Collection
“When adidas told me that the campaign was called ‘Women in Power’ I immediately thought of natural elements because I believe there are a lot of similarities in women power and the beauty of nature. Nature is a very subtle power and energy – it can be mild, warm, and long lasting. And when you think of the nature of trees, they are nurturing in the way they bring people shade, make food, and oxygen – there are many similarities you can draw between this symbol of nature and women.”
- Nini Sum
“I also really like the aesthetic of natural elements, because you get such distinct patterns and textures. For this collection, we feature a variety of floral and tree print illustrations from my personal collage work. For the tree ring designs, I sampled the print from an actual tree trunk, putting paper and ink on it and making different screen prints with a variety of colors. And all the plants, flowers and trees I assembled come from the life in Shanghai.”
